WINDPOWER Industry Essentials: Communicators Summit


Professional communicators for AWEA companies and regional partners can win more policy campaigns and prevail on local siting issues by employing best practices. Rapid response in the same news cycle, and state-of-the-art online tools including niche marketing, streaming video, and campaign microsites, will be explored in this educational session that will end with the now-traditional community networking session and reception.

ON-SITE ACTIVIY: 1:00 pm ET, Sunday, June 3rd

1:00 pm - 1:15 pm

Establishing a Rapid Response Center: The news is constantly changing and it's important to navigate today's media quickly, correctly and accurately. Learn what it takes to stand up a rapid response center and how your company can participate.
Peter Kelley, Vice President, Public Affairs, American Wind Energy Association (AWEA)

1:15 pm - 2:00 pm

Social Strategies that Work Gone are the days of conventional advertising (TV and print) can be costly and time consuming. Learn some best practices for online marketing and cost effective micro-targeting using simple tools like Google AdWords and Facebook ad campaigns. In addition learn what it takes to drive traffic to your website organically by ensuring your content is optimized for search engines like Google.
Dr. Leigh George, Director, Digital Strategy, R2Integrated Digital Marketing & Technology

2:00 pm - 3:00 pm

Catalyzing Meaningful Action and Conversation Through Social Tools What do people do once they reach your website? Are they finding what they are looking for? Are they engaging with your company or brand? Learn how to use social media (Twitter, LinkedIn, Facebook) to engage with the online community and how to measure the successes of your campaigns. For example, how do people find your website? Do you have Google analytics (free software) installed on your website?
Jake Brewer, Chief Strategy Officer, Fission Strategy

3:00 pm - 4:00 pm

Putting Theory into Practice: Getting Started with Facebook, LinkedIn, and Twitter
Facilitator: Lauren Glickman, Deputy Director, Media Strategies, AWEA

It's time to apply what you've learned! This interactive 60 minute session will take you through applying the skills you learned today:

  • Twitter 101 - How do I set up an account, How do I tweet, What do all those symbols mean?
  • Facebook - Create your first advertisement
  • LinkedIn - How to expand your wind network and talk to your customers
  • Twitter for Pros - Advanced skills
  • Using Social Media at WINDPOWER

 

4:00 pm - 5:00 pm

Networking Reception for Communicators Summit Attendees and Invited Guests

4:00 pm - 7:00 pm

Exhibit Hall Preview and Opening Reception